--- title: "Locus’ 60-second Guide to Omnichannel Retail" id: "521" type: "post" slug: "locus-60-second-guide-to-omnichannel-retail" published_at: "2018-12-17T11:20:09+00:00" modified_at: "2026-03-10T06:54:04+00:00" url: "https://locus.sh/blogs/locus-60-second-guide-to-omnichannel-retail/" markdown_url: "https://locus.sh/blogs/locus-60-second-guide-to-omnichannel-retail.md" excerpt: "Key Takeaways ‘Omnichannel’ is the latest buzzword in the FMCG and Retail industry. Every retailer now wants different channels to deliver its goods, and all of a sudden, selling simply through the traditional brick and mortar shops is not good..." taxonomy_category: - "Last Mile Delivery Optimization" - "Supply Chain Optimization" taxonomy_post_tag: - "Omnichannel" - "Omnichannel fulfilment" - "Omnichannel Retailing" - "Supply Chain Management" - "Supply Chain Optimization" --- #### [Last Mile Delivery Optimization](https://locus.sh/blogs/category/last-mile-delivery-optimization/) , [Supply Chain Optimization](https://locus.sh/blogs/category/supply-chain-optimization/) # Locus’ 60-second Guide to Omnichannel Retail [Nishith Rastogi, Founder & CEO, Locus](/author/nishith-rastogi/) MEET THE AUTHOR Nishith Rastogi CEO / Founder Nishith Rastogi is the Founder & CEO of Locus, where he leads the vision for enterprise-grade decision intelligence in logistics. He works closely with global enterprises to modernize logistics operations through AI-driven orchestration and scalable infrastructure. [https://linkedin.com](https://linkedin.com) Dec 17, 2018 3 mins read ## Key Takeaways - Omnichannel retail integrates online and offline shopping experiences, becoming essential as traditional brick-and-mortar-only models no longer meet modern consumer expectations. - E-commerce growth of 24.8% is disrupting traditional retail distribution, forcing companies to eliminate middlemen and shorten delivery cycles to remain competitive. - Retailers are restructuring distribution models to reduce intermediaries between manufacturers and consumers, enabling faster delivery times and improved customer satisfaction. - Locus’ AI-powered platform optimizes omnichannel operations through intelligent fleet management, real-time tracking, and automated dispatch planning while considering business constraints and regulations. ‘Omnichannel’ is the latest buzzword in the FMCG and Retail industry. Every retailer now wants different channels to deliver its goods, and all of a sudden, selling simply through the traditional brick and mortar shops is not good enough. ## But what is omnichannel and why do companies even need it [Omnichannel retailing](https://locus.sh/blogs/what-is-omnichannel-retailing/) is a fully-integrated approach to business that provides customers with a unified experience across online and offline touchpoints. The traditional FMCG distribution model comprised of the products been manufactured from the factory and reaching to the customers after going through C&F agents, distributors and retailers. However, the rise of e-commerce has raised serious questions on the existing FMCG distribution model . E-commerce companies have radically shortened the delivery cycle, and even though they are currently about 10% of all retail, the growth rate of 24.8% signifies the disruption created in the industry. To compete with e-commerce players; retailers are increasingly looking to shorten their distribution models and cut down the number of components in their operations. Retail conglomerates across various categories are continuously stepping up their omnichannel game. *Here is what the typical distribution models of various companies look like:* By eliminating the middle components of the distribution channel, these companies are shortening the delivery cycle and providing faster gratification to the consumers. Locus lets you use existing retail infrastructure to build your omnichannel platform by providing the following: - [Optimal fleet mix](https://locus.sh/products/trackiq/) (one-time as well as daily dynamic plans) for fulfilment operations. - Consideration of business dynamics including SKU bifurcation, retail outlet work timings, regulatory constraints etc. for the [optimized dispatch plans](https://locus.sh/use-cases/field-service-dispatch-planning-software/) . - Management of forward and [reverse logistics](https://locus.sh/use-cases/reverse-logistics/) effortlessly. - Real-time ETA calculations, with delay notifications and adjustments on the go. - Identification of serviceable area for your stores and the optimal warehouse location. - [Locus analytics and insights](https://locus.sh/dispatch-management-software/logistics-analytics-insights/) help in tracking and comparing the performance of your vehicles, warehouses, and workforce. To know more about Locus solutions, visit: [Tailor-made Locus Logistics Solutions](https://locus.sh/) . Reference: Forbes | Statista | PublishingIndia [https://locu.sh/2yfVgBl](https://locu.sh/2yfVgBl) ### Related Tags: [Omnichannel](https://locus.sh/blogs/tagged/omnichannel/) [Omnichannel fulfilment](https://locus.sh/blogs/tagged/omnichannel-fulfilment/) [Omnichannel Retailing](https://locus.sh/blogs/tagged/retail-industry/) [Supply Chain Management](https://locus.sh/blogs/tagged/supply-chain-management/) [Supply Chain Optimization](https://locus.sh/blogs/tagged/supply-chain-optimization/) [https://locus.sh/blogs/best-supply-chain-brains-under-one-roof/](https://locus.sh/blogs/best-supply-chain-brains-under-one-roof/) #### [Supply Chain Optimization](https://locus.sh/blogs/category/supply-chain-optimization/) ## [We hosted the best supply chain brains under one roof, here is what they had to say](https://locus.sh/blogs/best-supply-chain-brains-under-one-roof/) [Team Locus](https://locus.sh/blogs/author/team-locus/) Dec 11, 2018 Key Takeaways Locus recently organized the first Supply Chain Meetup in India in collaboration with The Worldwide Supply Chain Federation. The event was hosted in Bangalore, with the best minds of supply chain from various industries joining the event. With the top leaders of the logistics under one roof, the discussion was lively, and the […] [Read more](https://locus.sh/blogs/best-supply-chain-brains-under-one-roof/) [https://locus.sh/blogs/how-can-route-optimization-reduce-costs-and-improve-last-mile-delivery-in-southeast-asia/](https://locus.sh/blogs/how-can-route-optimization-reduce-costs-and-improve-last-mile-delivery-in-southeast-asia/) #### [Last Mile Delivery Optimization](https://locus.sh/blogs/category/last-mile-delivery-optimization/) ## [How Can Route Optimization Reduce Costs And Improve Last-mile Delivery In Southeast Asia](https://locus.sh/blogs/how-can-route-optimization-reduce-costs-and-improve-last-mile-delivery-in-southeast-asia/) [Team Locus](https://locus.sh/blogs/author/team-locus/) Feb 7, 2019 Key Takeaways Hidayat is en-route to deliver the parcel to the customer he has been assigned. The address says: “Selular shop, Mall Kelapa Gading 3, Jakarta Utara”. Hidayat rechecks the address, looking for a street name or a house number. Nothing. Hidayat is confused. His delivery is going to be late. There are a lot […] [Read more](https://locus.sh/blogs/how-can-route-optimization-reduce-costs-and-improve-last-mile-delivery-in-southeast-asia/) ## Locus’ 60-second Guide to Omnichannel Retail - Share - [Print](javascript:window.print()) - [Download](#) - [Schedule a Demo](https://locus.sh/schedule-demo/) ### Is your team spending more time on fixing logistics plan than running the operation? - Agentic transportation management from order intake to freight settlement - Route optimization built on 250+ real-world constraints - AI-driven dispatch with automatic execution handling 20%Cost Reduction 66%Faster Planning Cycles [Schedule a demo](/schedule-demo/) Insights Worth Your Time #### [General](https://locus.sh/blogs/category/general/) ## [Locus 2026 US Consumer Survey: Generative AI isn’t Just Changing How Consumers Shop, it’s Breaking the Demand Patterns US Retail Was Built On](https://locus.sh/blogs/generative-ai-shopping-effect-retail-fulfillment-operations-locus-q2-2026-consumer-survey/) [Ishan Bhattacharya](https://locus.sh/blogs/author/ishan_locus/) May 29, 2026 #### [General](https://locus.sh/blogs/category/general/) ## [Embedded vs Bolted-On AI: The Architecture Question European Logistics Buyers Are Asking](https://locus.sh/blogs/embedded-vs-bolted-on-ai-european-logistics-platform-architecture-business-benefits/) [Aseem Sinha](https://locus.sh/blogs/author/aseem_locus/) May 21, 2026 #### [General](https://locus.sh/blogs/category/general/) ## [Hybrid Fleet Management: How Owned, 3PL, Gig, ICE, and EV Capacity Actually Operate at Most Enterprises](https://locus.sh/blogs/three-workforce-fleet-reality-owned-3pl-gig-drivers/) [Aseem Sinha](https://locus.sh/blogs/author/aseem_locus/) May 7, 2026 #### [General](https://locus.sh/blogs/category/general/) ## [US Returns Hit $850 Billion in 2025: Why US Retailers Are Restructuring Reverse Logistics in 2026](https://locus.sh/blogs/850-billion-us-returns-ai-routing-reverse-logistics-2026/) [Ishan Bhattacharya](https://locus.sh/blogs/author/ishan_locus/) May 7, 2026