--- title: "Indonesian Retailers Must Now Seek a Permit to Sell Online" id: "9002" type: "post" slug: "indonesias-e-commerce-regulation" published_at: "2019-12-20T09:29:00+00:00" modified_at: "2025-08-18T19:28:04+00:00" url: "https://locus.sh/blogs/indonesias-e-commerce-regulation/" markdown_url: "https://locus.sh/blogs/indonesias-e-commerce-regulation.md" excerpt: "Indonesian e-commerce vendors flustered as the law now requires sellers to seek a permit to sell goods online. Read to know more!" taxonomy_category: - "News" taxonomy_post_tag: - "Ecommerce" - "shop online" --- #### [News](https://locus.sh/blogs/category/news-en/) # Indonesian Retailers Must Now Seek a Permit to Sell Online [Team Locus](/author/team-locus/) Dec 20, 2019 3 mins read ## Key Takeaways - Indonesia’s e-commerce market reached US$18,764 million in 2019, with 86% of citizens shopping online and 76% using mobile devices for purchases. - New government regulations require online vendors to obtain permits, store data locally, and use Indonesian domain names, sparking concerns about barriers for small businesses. - High mobile phone adoption and internet penetration have created a dynamic digital ecosystem, driving rapid e-commerce growth across major platforms like Shopee and Lazada. - Locus’s AI-powered logistics solutions help Southeast Asian e-commerce companies optimize deliveries while navigating complex regulatory requirements and market challenges. *Indonesian e-commerce vendors are flustered as the law now requires sellers to seek a permit to sell goods online.* Over the past few years, Indonesia has emerged as one of Southeast Asia’s fastest-growing e-commerce markets. Revenue in the Indonesian eCommerce market amounts to US$18,764 million in 2019 and is expected to grow at an annual rate of 25.8%. In 2019, almost 93% of Indonesians searched for a product or service online, 86% reported having shopped online, while 76% of these online purchases were made using mobile devices. A number of factors have contributed to this rapid growth of e-commerce in Indonesia. The country’s dynamic digital ecosystem, availability of low-cost mobile phones and widespread internet penetration among consumers have led to a significant shift in consumers’ preference for online buying and encouraged the establishment of plenty of e-commerce platforms in Indonesia. Shopee, Lazada, Bukalapak, and Tokopedia are some of the leading e-commerce players in Indonesia. Despite the growing popularity of e-commerce among consumers and sellers, the Indonesian government recently introduced a law requiring all vendors to obtain government permits to sell goods/services online. The law also mandates that online marketplaces store information in local data centers and e-commerce domain names reflect Indonesia. However, the new law has not been welcomed warmly by Indonesia’s e-commerce players, who believe that the regulation could highly impact the country’s e-commerce landscape and might create barriers for small businesses to expand online. Seeking a mandatory permit would also mean lengthy procedures and fees, indicating a shift of small and medium e-commerce sellers to alternative platforms like Facebook and Instagram, which are not monitored by the law. Although the regulation is currently facing resistance from online vendors, the Indonesian government officials assured that this regulation is intended to protect the interests of millions of Indonesian consumers and businesses. Indonesia’s exploding e-commerce market clearly needs regulations like this to bring about orderliness, transparency, and stability in the industry’s long-term growth. ***Locus works with e-commerce players in Southeast Asia to empower them with AI-driven [logistics solutions](https://locus.sh/) .*** MEET THE AUTHOR Team Locus Written by the Locus Solutions Team—logistics technology experts helping enterprise fleets scale with confidence and precision. ### Related Tags: [Ecommerce](https://locus.sh/blogs/tagged/ecommerce/) [shop online](https://locus.sh/blogs/tagged/shop-online/) [https://locus.sh/blogs/vietnams-economic-growth/](https://locus.sh/blogs/vietnams-economic-growth/) #### [News](https://locus.sh/blogs/category/news-en/) ## [Vietnam Economic Growth: 8.02% GDP Surge Positions Southeast Asia’s Fastest-Growing Economy](https://locus.sh/blogs/vietnams-economic-growth/) [Team Locus](https://locus.sh/blogs/author/team-locus/) Dec 9, 2019 Vietnam is the fastest growing world economy which surpasses India and China, GDP growth statistics report states. 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