--- title: "Expanding with accountability: The Supply Chain Story of Bigbasket" id: "440" type: "post" slug: "expanding-with-accountability-the-supply-chain-story-of-bigbasket" published_at: "2018-11-19T14:36:41+00:00" modified_at: "2025-08-11T11:54:32+00:00" url: "https://locus.sh/blogs/expanding-with-accountability-the-supply-chain-story-of-bigbasket/" markdown_url: "https://locus.sh/blogs/expanding-with-accountability-the-supply-chain-story-of-bigbasket.md" excerpt: "Key Takeaways As a growing venture, we understand the complexities of expansion first hand. More regions to serve, additional clients and unfamiliar avenues often lead to many unforeseen challenges. And even though every business dreams of growing big, only a..." taxonomy_category: - "In Focus Webinars" - "Last Mile Delivery Optimization" - "Route Optimization" - "Supply Chain Optimization" taxonomy_post_tag: - "Ecommerce" - "Grocery Delivery" - "Last-mile Delivery" - "On Time Delivery" - "Online Grocery Shopping" - "Route Optimization Software" - "Route Planning Software" - "Same Day Delivery" - "Supply Chain" --- #### [In Focus Webinars](https://locus.sh/blogs/category/webinar/) , [Last Mile Delivery Optimization](https://locus.sh/blogs/category/last-mile-delivery-optimization/) , [Route Optimization](https://locus.sh/blogs/category/route-optimization/) , [Supply Chain Optimization](https://locus.sh/blogs/category/supply-chain-optimization/) # Expanding with accountability: The Supply Chain Story of Bigbasket [Team Locus](/author/team-locus/) Nov 19, 2018 3 mins read ## Key Takeaways - Rapid business expansion requires sophisticated supply chain capabilities beyond human decision-making, particularly when entering new markets without historical operational data. - Bigbasket successfully scaled from 1 million to 10+ million customers across 30 Indian cities in seven years by prioritizing supply chain development and modernization. - Peak delivery periods and maintaining service level agreements during expansion demand robust systems to ensure consistent on-time deliveries across all markets. - Locus’s AI-powered logistics technology enabled Bigbasket to make data-driven supply chain decisions and optimize last-mile delivery operations while rapidly scaling their business. As a growing venture, we understand the complexities of expansion first hand. More regions to serve, additional clients and unfamiliar avenues often lead to many unforeseen challenges. And even though every business dreams of growing big, only a few are ready for added responsibilities. The supply chain and its development is at the heart of any rapid expansion plans. Upsizing- procurement, maintenance and transportation in a short time frame require decision-making capabilities far more substantial than human know-how. New areas of operations also mean that there are no footsteps to follow and that human estimates are more likely to go awry. Extending services to new markets while sticking to on-time deliveries, and adhering to the SLAs of existing clients are challenges that require advanced technological solutions. So when Bigbasket decided to expand their horizons and broaden their reach all over their country, they decided to bring us on-board as their logistics partner. With Bigbasket’s vision and Locus’ technical capabilities, soon our client scaled up their business from 1 to 10 mn+ customers in just under seven years. Bigbasket expanded their presence to over 30 cities across India. > How did Locus helped Bigbasket in achieving this? And what are the pressure points of the supply chain that companies need to keep in mind when they grow exponentially? These are only a few of the questions that we are going to answer in a webinar with Tejas Vyas, Head of Product at Bigbasket. During this 45 minute webinar, you will learn: ### How Bigbasket scaled up their supply chain & the challenges they overcame? Recognize the nuances involved in upsizing your supply chain during peak season & beyond. > [How businesses can manage peak delivery periods?](https://locus.sh/blogs/how-do-you-manage-peak-delivery-periods/) Understand the technology that helped Bigbasket take consumer-centric supply chain decisions. The session will also include a live 10min Q & A to make sure the speakers answer all your questions. **Register here:**[https://locu.sh/REGB1](https://locu.sh/REGB1) **Name of the event:**On-time Deliveries for 10Mn+ Customers?—?The Supply Chain Story of World’s Leading e-retailer. **Date: Wednesday, November 28th 2018–10:00 PM (IST) / 11:30 AM (EDT)** **Speakers:** Tejas Vyas, Head of Product, Bigbasket Shaun Siler, VP North America, Locus **Date: Wednesday, November 28th 2018–10:00 PM (IST) / 11:30 AM (EDT)** [https://locu.sh/2yfVgBl](https://locu.sh/2yfVgBl) Check out the case study on “[Enabling customer satisfaction through smart logistics in E-grocery](https://locus.sh/enabling-customer-satisfaction-through-smart-logistics-in-egrocery/) “. Watch Webinar Video Here: https://locus.sh/blogs/last-mile-delivery-route-optimization-for-online-grocers/ This post was authored by: **Sreshtha Das** MEET THE AUTHOR Team Locus Written by the Locus Solutions Team—logistics technology experts helping enterprise fleets scale with confidence and precision. ### Related Tags: [Ecommerce](https://locus.sh/blogs/tagged/ecommerce/) [Grocery Delivery](https://locus.sh/blogs/tagged/grocery-delivery/) [Last-mile Delivery](https://locus.sh/blogs/tagged/last-mile-delivery/) [On Time Delivery](https://locus.sh/blogs/tagged/on-time-delivery/) [Online Grocery Shopping](https://locus.sh/blogs/tagged/online-grocery-shopping/) [Route Optimization Software](https://locus.sh/blogs/tagged/route-optimization-software/) [Route Planning Software](https://locus.sh/blogs/tagged/route-planning-software/) [Same Day Delivery](https://locus.sh/blogs/tagged/same-day-delivery/) [Supply Chain](https://locus.sh/blogs/tagged/supply-chain/) [https://locus.sh/blogs/the-bangalore-supply-chain-meetup-first-chapter-in-india/](https://locus.sh/blogs/the-bangalore-supply-chain-meetup-first-chapter-in-india/) #### [Last Mile Delivery Optimization](https://locus.sh/blogs/category/last-mile-delivery-optimization/) ## [The Bangalore Supply Chain Meetup: First Chapter in India](https://locus.sh/blogs/the-bangalore-supply-chain-meetup-first-chapter-in-india/) [Nishith Rastogi, Founder & CEO, Locus](https://locus.sh/blogs/author/nishith-rastogi/) Nov 6, 2018 Key Takeaways Introduction Bangalore has cemented itself as a global hub for supply chain technology and innovation. When the city launched India’s first chapter of The Worldwide Supply Chain Federation (TWSCF) in November 2018, it signalled a shift in how supply chain professionals across the country connect, learn, and collaborate. The Bangalore Supply Chain Meetup […] [Read more](https://locus.sh/blogs/the-bangalore-supply-chain-meetup-first-chapter-in-india/) [https://locus.sh/blogs/best-supply-chain-brains-under-one-roof/](https://locus.sh/blogs/best-supply-chain-brains-under-one-roof/) #### [Supply Chain Optimization](https://locus.sh/blogs/category/supply-chain-optimization/) ## [We hosted the best supply chain brains under one roof, here is what they had to say](https://locus.sh/blogs/best-supply-chain-brains-under-one-roof/) [Team Locus](https://locus.sh/blogs/author/team-locus/) Dec 11, 2018 Key Takeaways Locus recently organized the first Supply Chain Meetup in India in collaboration with The Worldwide Supply Chain Federation. The event was hosted in Bangalore, with the best minds of supply chain from various industries joining the event. With the top leaders of the logistics under one roof, the discussion was lively, and the […] [Read more](https://locus.sh/blogs/best-supply-chain-brains-under-one-roof/) ## Expanding with accountability: The Supply Chain Story of Bigbasket - Share - [Print](javascript:window.print()) - [Download](#) - [Schedule a Demo](https://locus.sh/schedule-demo/) ### Is your team spending more time on fixing logistics plan than running the operation? - Agentic transportation management from order intake to freight settlement - Route optimization built on 250+ real-world constraints - AI-driven dispatch with automatic execution handling 20%Cost Reduction 66%Faster Planning Cycles [Schedule a demo](/schedule-demo/) Insights Worth Your Time #### [General](https://locus.sh/blogs/category/general/) ## [Locus 2026 US Consumer Survey: Generative AI isn’t Just Changing How Consumers Shop, it’s Breaking the Demand Patterns US Retail Was Built On](https://locus.sh/blogs/generative-ai-shopping-effect-retail-fulfillment-operations-locus-q2-2026-consumer-survey/) [Ishan Bhattacharya](https://locus.sh/blogs/author/ishan_locus/) May 29, 2026 #### [General](https://locus.sh/blogs/category/general/) ## [Embedded vs Bolted-On AI: The Architecture Question European Logistics Buyers Are Asking](https://locus.sh/blogs/embedded-vs-bolted-on-ai-european-logistics-platform-architecture-business-benefits/) [Aseem Sinha](https://locus.sh/blogs/author/aseem_locus/) May 21, 2026 #### [General](https://locus.sh/blogs/category/general/) ## [Hybrid Fleet Management: How Owned, 3PL, Gig, ICE, and EV Capacity Actually Operate at Most Enterprises](https://locus.sh/blogs/three-workforce-fleet-reality-owned-3pl-gig-drivers/) [Aseem Sinha](https://locus.sh/blogs/author/aseem_locus/) May 7, 2026 #### [General](https://locus.sh/blogs/category/general/) ## [US Returns Hit $850 Billion in 2025: Why US Retailers Are Restructuring Reverse Logistics in 2026](https://locus.sh/blogs/850-billion-us-returns-ai-routing-reverse-logistics-2026/) [Ishan Bhattacharya](https://locus.sh/blogs/author/ishan_locus/) May 7, 2026