--- title: "Transform Your Delivery Process with Locus’ Automated Tracking System" id: "10234" type: "post" slug: "automated-tracking-system-to-improve-delivery-process" published_at: "2023-02-28T09:17:00+00:00" modified_at: "2026-05-06T04:50:56+00:00" url: "https://locus.sh/blogs/automated-tracking-system-to-improve-delivery-process/" markdown_url: "https://locus.sh/blogs/automated-tracking-system-to-improve-delivery-process.md" excerpt: "Locus provides a white label tracking module that offers real-time tracking capabilities and automated notifications to customers about the status of their orders." taxonomy_category: - "Tech and Product" taxonomy_post_tag: - "Customer Experience" - "Delivery Constraints" - "Delivery Fulfilment" - "Logistics Automation" --- #### [Tech and Product](https://locus.sh/blogs/category/tech-and-product-updates/) # Transform Your Delivery Process with Locus’ Automated Tracking System [Prateek Shetty](/author/prateek_locus/) Feb 28, 2023 6 mins read ## Key Takeaways - Real-time order tracking has become essential for customer satisfaction, with 51% of shoppers demanding live updates and 93% wanting proactive notifications about their deliveries. - Most supply chain operations lack adequate tracking technology, with 73% of managers reporting they cannot provide real-time order visibility to customers. - Poor delivery tracking leads to decreased customer loyalty and revenue loss, making it critical for retailers to implement turn-by-turn tracking systems with automated notifications. - Locus’ automated tracking system offers comprehensive features including real-time ETAs, multi-device support, and flexible rescheduling options to enhance both customer experience and operational visibility. It’s human nature to want to know the exact whereabouts of something that’s expected to reach them, whether it’s a person or goods. Nowadays, modern shoppers demand transparency throughout the entire purchase process in real time, from the moment they place their order online until it arrives at their doorstep. Studies have shown that 51% of online shoppers desire real-time updates on their order’s status, and 93% want to receive proactive updates, as it gives them a sense of transparency. It’s clear that retailers must leverage fleet tracking mechanisms in the last mile to achieve customer satisfaction. But how are retailers currently faring on the transparency front? According to a survey, 73% of supply chain managers claim that they are not equipped technologically to provide [real-time tracking](https://locus.sh/resources/glossary/real-time-tracking/) of orders for their customers. ## **What do retailers stand to lose if they don’t provide transparency?** **Poor customer experience**: This shouldn’t come as a surprise. Customer experience is the foundation of any successful business, and in this day and age: retail and e-commerce organizations must implement a turn-by-turn tracking system that delivers automated notifications to customers on their order, through a separate tracking page with turn-by-turn navigation to ensure complete transparency. **Revenue loss from change in loyalty:** Poor customer experience often leads to customer trust being broken. As a result,they start shopping elsewhere, resulting in decreased sales. **Zero visibility on proof of delivery**: It’s crucial to deliver the order to customers and provide them with visibility while doing so. It’s also essential to obtain visibility on the order and provide the delivery team with the necessary information. Retailers must integrate a real-time tracking system into their logistics system and a tracking page on their website for their customers. Enhance the Customer Experience and improve Operational Visibility with real time tracking Watch the Webinar ## **Automated Tracking System for the last mile** Locus provides a white label tracking page module that offers real-time tracking capabilities and automated notifications to customers about the status of their orders. This module can be integrated with a company’s logistics system to provide transparency to customers during the [last mile of delivery](https://locus.sh/last-mile-delivery-logistics/) . Locus’ comprehensive tracking solution offers several features, including: **Real-time ETAs** Locus’ tracking solution provides real-time order tracking for pickup and drop visits, giving dashboard users and end customers visibility into the progress of their orders. This feature updates the [estimated time of arrival](https://locus.sh/resources/glossary/estimated-time-of-arrival/) (ETA) dynamically as the rider or driver moves closer to the delivery location. **Multi-device support** The tracking solution can be accessed on mobile phones, tablets, and computers, providing flexibility to dashboard users and end customers to check relevant updates on the go. **Order details and status** The tracking page displays order ID and SKU-level details for pickup and drop visits. For drop visits, the link shows different order statuses, such as order created, order accepted, order dispatched, and order delivered. The drop visit track link also displays ETA and a progress bar for the order, giving customers an idea of the time left before final delivery. **Rider/driver details and location** The tracking page displays the rider or driver’s name and photo, and shows their live location on a map with pickup and drop location markers. This feature enables dashboard users and end customers to see the travel route taken by the rider or driver for pickup and drop. **Delivery instructions for drivers** Delivery instructions, or notes, from dashboard users and end customers are displayed to riders or drivers, helping them pick up and drop an order as required. Customers can also edit the delivery instructions for better flexibility, resulting in fewer canceled pickups and drops. **Flexible rescheduling of orders** Dashboard users and end customers can reschedule pickup and drop visits using the tracking link, enabling end customers to select a delivery slot on the current day or a future delivery date of their choice. **Connect with drivers** The tracking solution provides an option for dashboard users and end customers to call the rider or driver to provide oral instructions or inquire about the reason for excessive delays in pickup or drop. **Customer feedback** End customers can provide delivery-related feedback using the tracking link for drop visits, enabling clients to measure customer satisfaction and take measures to improve it. **Tracking and control of fleets** Your customers can track the location of their packages, but how do you keep tabs on your fleet for quicker deliveries? Locus’ control tower feature can assist you in obtaining exceptional [fleet tracking](https://locus.sh/fleet-management/fleet-tracking-software/) capabilities across various fulfillment channels, enabling you to take active control of your fleets and make real-time adjustments in the event of any exceptions like unscheduled halts, deviations, changes in delivery window. **Feature modularization** Information on the tracking page displays as modules, including the header, driver, status, customer, and order modules, which are configurable based on the clients’ requirements. Additionally, reschedule, call, and feedback features are configurable based on the clients’ needs. **Supports promotional banners** The tracking solution supports promotional banners, enabling clients to promote repeat sales of the same product, cross-sell related products, or upsell high-end products. Clients can also use banners to inform end customers about marketing-related info such as discounts, coupons, vouchers, etc. Banners are visible to end customers, resulting in increased sales and revenue for clients. Locus’ [logistics solution](https://locus.sh/) can help streamline the delivery process and provide much-needed transparency to customers, leading to increased satisfaction. If customer complaints about the lack of tracking features on a website or logistics software are a problem, reach out to Locus to book a demo today. [Schedule a Demo](https://locus.sh/#schedule-demo) --- **Sources** [https://www.qualtrics.com/blog/qualtrics-servicenow-customer-service-research/](https://www.qualtrics.com/blog/qualtrics-servicenow-customer-service-research/) [https://www.oracle.com/webfolder/s/adv/doc1/RT153-SURV-LastMile-Mar-2018.pdf](https://www.oracle.com/webfolder/s/adv/doc1/RT153-SURV-LastMile-Mar-2018.pdf) [https://talkbusiness.net/2019/11/report-most-supply-chain-managers-face-rising-pressure-to-increase-shipping-speed-reduce-costs/](https://talkbusiness.net/2019/11/report-most-supply-chain-managers-face-rising-pressure-to-increase-shipping-speed-reduce-costs/) MEET THE AUTHOR Prateek Shetty B2B content writer with a keen interest in educating industry leaders on how leveraging technology can solve many business problems. ### Related Tags: [Customer Experience](https://locus.sh/blogs/tagged/customer-experience/) [Delivery Constraints](https://locus.sh/blogs/tagged/delivery-constraints/) [Delivery Fulfilment](https://locus.sh/blogs/tagged/delivery-fulfilment/) [Logistics Automation](https://locus.sh/blogs/tagged/logistics-automation/) [https://locus.sh/blogs/what-is-time-to-value-in-last-mile-delivery/](https://locus.sh/blogs/what-is-time-to-value-in-last-mile-delivery/) #### [Last Mile Delivery Optimization](https://locus.sh/blogs/category/last-mile-delivery-optimization/) ## [Time To Value And Its Importance For the Last Mile](https://locus.sh/blogs/what-is-time-to-value-in-last-mile-delivery/) [Lakshmi D](https://locus.sh/blogs/author/lakshmilocussh/) Feb 27, 2023 Time to value in last-mile delivery is the time gap between buying a dispatch management solution and gaining a positive Return On Investment (ROI) from it. [Read more](https://locus.sh/blogs/what-is-time-to-value-in-last-mile-delivery/) [https://locus.sh/blogs/why-supply-chain-optimization-is-key-for-fmcg-success/](https://locus.sh/blogs/why-supply-chain-optimization-is-key-for-fmcg-success/) #### [In Focus Webinars](https://locus.sh/blogs/category/webinar/) ## [InFocus: Why Supply Chain Optimization is Key to Success for FMCGs](https://locus.sh/blogs/why-supply-chain-optimization-is-key-for-fmcg-success/) [Prateek Shetty](https://locus.sh/blogs/author/prateek_locus/) Mar 7, 2023 The supply chain is a vital aspect of businesses such as FMCG and tackling the challenges in the final mile play a role in driving revenue growth for companies. [Read more](https://locus.sh/blogs/why-supply-chain-optimization-is-key-for-fmcg-success/) ## Transform Your Delivery Process with Locus’ Automated Tracking System - Share - [Print](javascript:window.print()) - [Download](#) - [Schedule a Demo](https://locus.sh/schedule-demo/) ### Is your team spending more time on fixing logistics plan than running the operation? - Agentic transportation management from order intake to freight settlement - Route optimization built on 250+ real-world constraints - AI-driven dispatch with automatic execution handling 20%Cost Reduction 66%Faster Planning Cycles [Schedule a demo](/schedule-demo/) Insights Worth Your Time #### [General](https://locus.sh/blogs/category/general/) ## [Locus 2026 US Consumer Survey: Generative AI isn’t Just Changing How Consumers Shop, it’s Breaking the Demand Patterns US Retail Was Built On](https://locus.sh/blogs/generative-ai-shopping-effect-retail-fulfillment-operations-locus-q2-2026-consumer-survey/) [Ishan Bhattacharya](https://locus.sh/blogs/author/ishan_locus/) May 29, 2026 #### [General](https://locus.sh/blogs/category/general/) ## [Embedded vs Bolted-On AI: The Architecture Question European Logistics Buyers Are Asking](https://locus.sh/blogs/embedded-vs-bolted-on-ai-european-logistics-platform-architecture-business-benefits/) [Aseem Sinha](https://locus.sh/blogs/author/aseem_locus/) May 21, 2026 #### [General](https://locus.sh/blogs/category/general/) ## [Hybrid Fleet Management: How Owned, 3PL, Gig, ICE, and EV Capacity Actually Operate at Most Enterprises](https://locus.sh/blogs/three-workforce-fleet-reality-owned-3pl-gig-drivers/) [Aseem Sinha](https://locus.sh/blogs/author/aseem_locus/) May 7, 2026 #### [General](https://locus.sh/blogs/category/general/) ## [US Returns Hit $850 Billion in 2025: Why US Retailers Are Restructuring Reverse Logistics in 2026](https://locus.sh/blogs/850-billion-us-returns-ai-routing-reverse-logistics-2026/) [Ishan Bhattacharya](https://locus.sh/blogs/author/ishan_locus/) May 7, 2026